Direct Securities:

What's the product all about?

  • Unique 4 in 1 Investment A/c
  • Fast & Seamless trading with transparency of transactions.
  • Multiple trading platformsPowerful Tools
  • Trusted Research

What all can I do?

  • Instantly trade & monitor the real-time price movement of your favorite stocks through a single window
  • Create & manage multiple portfolios of all Asset classes.
  • Accumulate Stocks/ETFs of your choice systematically, through DIYSIP in equities.
  • Avail innovative tools that help you in your investment decision making process.

This 4:1 Investment Account is linked to your HDFC Bank Demat and Savings/Current/Loan account, allows you to seamlessly trade/invest in Equity, Derivatives, Bonds, IPO/FPOs, Gold ETFs, NCDs etc through multiple channels like Internet, Mobile, Branch, Telebroking etc.

When you buy, you don’t have to give a cheque, when you sell you don’t have to give a delivery instruction.

What’s more, is we also accept off-market orders, so incase you are an NRI in a different time zone or find it difficult to trade during the market open time, you can just leave your order with us anytime of the day and we will execute the order into the market as soon as it opens


  • Seamless Transactions:With an integrated 4:1 account there is seamless movement of funds and shares, thereby giving a client ability to take prompt action
  • Multiple trading platforms: Transact with utmost convinience using a choice of platforms - Internet, Mobile, LITS (Low bandwidth site), Branches or Call N trade in regional languages.
  • Powerful Tools: Based on Web 2.0 and Ajax based technology, the portal offers the ability to Personalise, Manage, Customise and Share. Ingenious tools like Advanced Portfolio Tracker, Watchlists, Stock Alerts, Calculators, Stock Screeners, Interactive charting, Technical Analysis etc and much more are a popular draw with our discerning clients.
  • Trusted Research: Insightful research assistance & technical views facilitates one’s ability to take an informed trading decision. Independent Retail Research team provides a host of reports that a client could avail of in his/her course of transactions.
  • Safety and Security: HDFC securities offer the highest level of security with a 128-bit encryption technology.